IRON JACK - EARN YOUR SEAT

For the launch of Lion Nathen’s newest beer Iron Jack, we airlifted a bar to the top of an escarpment in a remote outcrop of Northern Territory. Then we assembled a group of 4 blokes and challenged them to earn their seat – dropping them off 1200KM away with nothing but a set of coordinates to guide them there.

What started out life as a series 5 of online films quickly grew to what it is now.  By the end of the production we produced the 5 films plus, 4 individual 15 second TV commercials, A 30 second TVC, a 60 online film, and around 20 social films raging in size from 16x9 to 9x16 and everything in-between.  We decide the best approach would be to live the adventure with the boys and approach the filmmaking from a documentary style taking only a small crew.  This was an approach that the client loved as they wanted a raw unpolished look for their new beer brand, a look that their target market could relate to.  

Will Horne – Director, 2nd camera, Drone op

Josh Jenkins – Producer

Paul Shakeshaft – DP

Rhys Nicolson – 1st AC (B.O.G)

Lee Kelly – Sound

James Sefton – Stand-by

EPISODE 1 - All together now

Our blokes meet for the first time and set off on their journey. Introducing Shaun Whale – 4WD guru and lead pilot of the 79 LandCruiser. Ben Jones – Expert fishermen. Beau Greaves – Wildlife enthusiast. The Honey Badger – Captain of team morale.

EPISODE 2 - The hand that feeds

Beau leads the boys on a muddy mission for the King of Crabs. The Honey Badger prefers their scientific name, “Muddy Crabby Bitey Hardey”.

EPISODE 3 - Catch me if you can

Tucker’s running low and the boys have their eye on a Top End Barra. It’s up to Benny to prove his worth. Can he deliver?

EPISODE 4 - Hit the road jack

It’s time to cover some K’s, 1200 of them to be exact. But travelling off-road through the NT comes with its share of ups and downs, as the boys find out.

EPISODE 5 - It's a long way to the top

After five days of searching the boys edge their way closer to the bar, but will they find it unscathed?

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